Extracurricular activities aren’t just for the college-bound — people of all ages can advance their careers by getting involved with the right organizations outside of work. There’s no shortage of them, so you might find yourself hard pressed to choose which ones make the best use of your networking time. But if you’re interested in networking in order to promote your own personal brand or a corporate brand, it might make sense to plan your own event.
Allow me to explain how to do this by way of example: the “Lean Construction” event I put together for the German-American Business Association. I came up with the idea for it, and designated myself as the moderator of the panel discussion.
I then enlisted Heike Abeck, senior project manager at Chiron, to co-chair it with me, including splitting up the planning work. I chose her to co-chair with me because she was involved in the management of the TFPI facility project with M+W Zander in the first phase.
Once we secured a keynote speaker, I asked his company’s marketing department to send out printed postcards promoting the event, supplementing the email invitations we also mailed out. This greatly boosted the visibility of the event, especially because we sent personalized invitations to every single life sciences facility director in the San Francisco Bay Area.
The results were successful in many ways:
- The guests were so intrigued by the subject matter covered that evening that the event went into overtime.
- Chiron sent a request for proposal to my attention for the phase two of the TFPI facility project.
- I also made five connections with prospective clients that together represented about $100 billion in prospective business for the brand I was promoting at the time, M+W Zander.
Of course, an event doesn’t need to bring in hundreds of billions of dollars in order to be considered successful. Increased brand awareness is priceless. If you’d like to learn more about how event planning can market your brand ffectively, please contact us at firstname.lastname@example.org.